THE 19TH MIST
MIST is an international marketing conference, seminar, and training, that offers all necessary updates and insights from the marketing environment in the world. It is the biggest annual marketing event held by university student in Indonesia.
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OUR EVENT
This year, we collaborated with Young Leaders Indonesia National under McKinsey Indonesia in creating Jakarta UMKM Expo, which consists of Kampus UMKM and UMKM Expo
Our seminar sessions will focus on a riveting subtheme delivered by renowned experts in their fields. This seminar aims to provide exclusive marketing insights, which correspond to the 19th MIST’s grand theme.
Expert training partners will explain materials concentrating on current marketing trends and necessary skills, followed by direct practice by participants and feedback from trainers.
The most awaited annual Marketing Research Paper Competition that challenges outstanding international university students to research about certain companies that Is aligned with The 19th MIST's grand theme.
A competition that will challenge the creative minds of the delegates. Delegates will be assigned to plan a marketing strategy for businesses and directly implement them.
GRAND THEME

The emphasis on change is paramount to adapting in the post-pandemic era, where people around the world have endured changes to their lives, resulting in massive shifts in expectations, priorities, and consumption patterns– even more radical, the way they perceive brands. Technological innovation has reformed today’s world, signaling a new consumer era, condensing several years of digital market evolution into a few months–transforming how the marketing world works at a breakneck speed.
Coupled with this, customers’ expectations of convenience, personalization and boundless connectivity are heightening. Therefore, responding and adapting, in the long run, won’t be enough. Businesses need to be able to be future-ready and predictive of trends. Providing convenience is more than a matter of speed– it’s truly about giving customers access to a seamless and effortless buying experience across all channels. The future is indeed rife with uncertainties and disruptions. With uncertainty creeping in, it is key for marketers to become resiliently future-ready.
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