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  • Monthly Archives: September 2018

McVitie’s Video Advert “Sweeter Together” Delivers Togetherness Value among Customers

McVitie’s, a biscuit snack food brand, launched a video campaign with the aim to strengthen its brand purpose. McVitie’s vice president of marketing said that by launching this video, they intend to modernize the brand and open up a new chapter for McVitie’s itself. This video was created by Grey London, an advertising company, and…

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TaoBao’s Special App Helping The Elderly to Fulfill Their Needs

TaoBao has released a new devoted app for the senior generation, people over the age of 50, to cater to their necessities easily. TaoBao is well known as the biggest e-commerce platform based in China, Hong Kong, Macau, and Taiwan. A huge amount of the population resides within those regions, and 222 million of them…

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Nike’s Breaking2 Campaign Breaks The Barrier With Nike Shoes

  Nike was announcing a new project as it called the breaking2 campaign in December 2016.The project was hugely receiving world attention because of its state to break two hours barrier marathon. It was taking place at the Formula One track in Monza, Italy, with three distance runners prepared, Eliud Kipchoge, Lelisa Desisa and Zersenay…

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Apple Restrategize with The Launch of The Phone Trio

Apple revealed a renewed iPhone strategy on Wednesday, launching a trio of phones that aim to distribute the company’s newest technology to a greater audience. Apple’s three new iphones are: iphone Xs, iphone Xs Max and iphone Xr. When Apple took the wraps off the iPhone X last year at a base price of $999,…

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LinkedIn in it Together

Powerhouse social media network LinkedIn is seeking to crush its current “white collar” stereotype. The brand had just launched a TV spot titled “In it Together” during the Golden Globes award show, an advertising strategy uncharacteristic of the brand in the past, but makes sense given the reason that LinkedIn is trying to break away…

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Mondelez Regionalizes its Marketing to Become More Global

Mondelez will now take five people to do the job once performed by former global CMO Dana Anderson. The candy and snack producer today declared it is finally replacing Anderson, who resigned last April to become CMO of consultancy MediaLink. Mondelez decided that instead of relying on one top executive to fill in the slot,…

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