Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Pepsi is said to be leaving Indonesia. Based on the PepsiCo spokesperson’s approval issued by the media crew, PT Anugerah Indofood Barokah Makmur (AIBM) and PepsiCo.Inc (PepsiCo) tried to conduct trade transactions. The …
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Obsidian: “Fresh Off The Boat” Nike Air Jordan 1] On August 31st, Nike has just released another new colorway for their number 31 player’s iconic legacy on Air Jordan 1—dressed in a Sail, …
OBSIDIAN: “FRESH OFF THE BOAT” NIKE AIR JORDAN 1 Read More »
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Apple has just announced the brand new iPhone 11, 11 Pro, and 11 Pro Max. But there’s one noteworthy distinction between 2018’s iPhone XS and 2019’s iPhone. 2017’s iPhone X started at $1,000, …
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Luckin Coffee: Juggernaut of the Red Dragon] The coffee company trying to topple Starbucks in China is planning to storm other big markets. Luckin Coffee will partner with Kuwait-based company The Americana Group …
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Indonesian rapper Rich Brian and transportation startup company Gojek again stole the attention of citizens, especially Twitter users. Previously, Rich Brian tweeted about his longing for Indonesian food as he headed to New …
GOJEK’S NEXT LEVEL OF MARKETING: DELIVERS FOOD TO INDONESIAN RAPPER RICH BRIAN IN NYC Read More »
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [The Brown Sugar Phenomenon] The trend of ice coffee saga continues as its varieties widen. People keep inventing different ways of processing this particular type of beverage—one of them being our main discussion …
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Nike is the clear brand winner of this year’s Women’s World Cup. When it comes to emotional engagement – a good indication of the long-term impact an ad will have – Nike’s ‘Dream …
[Sustainable Marketing: Basic Understandings] When you think of the word “sustainability”, what comes to your mind? Going ‘green’? Doing things that won’t harm the earth? Well, those are true! According to Investopedia, sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of …
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Yummybox Acquires Berrykitchen, Aims to Become The Largest Online Catering Services] Yummybox has officially acquired Berrykitchen, which was a big player in the online catering industry in Jakarta. Berrykitchen has served hundreds of …
YUMMYBOX ACQUIRES BERRYKITCHEN, AIMS TO BECOME THE LARGEST ONLINE CATERING SERVICE Read More »
Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [LeBron James Leaving East Has Hurt NBA TV Ratings] LeBron James left a box office buzz during this year’s NBA Playoffs. Men lie, women lie, numbers don’t. According to Sports Media Watch, regular …
LEBRON JAMES LEAVING EAST HAS HURT NBA TV RATINGS Read More »
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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.
When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.
According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.
To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.
In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.