PEPSI SAYS GOODBYE TO INDONESIA

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Pepsi is said to be leaving Indonesia. Based on the PepsiCo spokesperson’s approval issued by the media crew, PT Anugerah Indofood Barokah Makmur (AIBM) and PepsiCo.Inc (PepsiCo) tried to conduct trade transactions. The […]

OBSIDIAN: “FRESH OFF THE BOAT” NIKE AIR JORDAN 1

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Obsidian: “Fresh Off The Boat” Nike Air Jordan 1] On August 31st, Nike has just released another new colorway for their number 31 player’s iconic legacy on Air Jordan 1—dressed in a Sail, […]

LUCKIN COFFEE: JUGGERNAUT OF THE RED DRAGON

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Luckin Coffee: Juggernaut of the Red Dragon] The coffee company trying to topple Starbucks in China is planning to storm other big markets. Luckin Coffee will partner with Kuwait-based company The Americana Group […]

GOJEK’S NEXT LEVEL OF MARKETING: DELIVERS FOOD TO INDONESIAN RAPPER RICH BRIAN IN NYC

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Indonesian rapper Rich Brian and transportation startup company Gojek again stole the attention of citizens, especially Twitter users. Previously, Rich Brian tweeted about his longing for Indonesian food as he headed to New […]

THE BROWN SUGAR PHENOMENON

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [The Brown Sugar Phenomenon] The trend of ice coffee saga continues as its varieties widen. People keep inventing different ways of processing this particular type of beverage—one of them being our main discussion […]

NIKE ARE VICTORIOUS AT THE WOMEN’S WORLD CUP

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Nike is the clear brand winner of this year’s Women’s World Cup. When it comes to emotional engagement – a good indication of the long-term impact an ad will have – Nike’s ‘Dream […]

SUSTAINABLE MARKETING: BASIC UNDERSTANDINGS

[Sustainable Marketing: Basic Understandings] When you think of the word “sustainability”, what comes to your mind? Going ‘green’? Doing things that won’t harm the earth? Well, those are true! According to Investopedia, sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of […]

YUMMYBOX ACQUIRES BERRYKITCHEN, AIMS TO BECOME THE LARGEST ONLINE CATERING SERVICE

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Yummybox Acquires Berrykitchen, Aims to Become The Largest Online Catering Services] Yummybox has officially acquired Berrykitchen, which was a big player in the online catering industry in Jakarta. Berrykitchen has served hundreds of […]

LEBRON JAMES LEAVING EAST HAS HURT NBA TV RATINGS

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [LeBron James Leaving East Has Hurt NBA TV Ratings] LeBron James left a box office buzz during this year’s NBA Playoffs. Men lie, women lie, numbers don’t. According to Sports Media Watch, regular […]