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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[ 2020’s Apple: New MacBook with ‘Magic’ Features ]
Apple, known as one of the top tech companies that is widely hailed by the masses, are known for their revolutionary, luxurious products and a high level of exclusivity among their users. Their products such as ; iPhone, iPad, and their computer, Mac, have always been on the “wishlist” of many people.
In early May this year, Apple gave a surprise ‘magic’ feature through one of its newest releases, the MacBook Pro 2020. “Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13- inch MacBook Pro is even better value for our customers,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing.
All the ‘magic’ for each of Apple’s products makes it qualified with superiority in the market. To further increase its demand, Apple strives to create what is called “product differentiation”, with a limited amount, so that it makes the features offered by Apple is always, exclusive.
Source: Apple.com
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