The Power of Spotify’s Granular Personalization

Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST, we’ll dive deep into Granular Personalization in Marketing. Marketers have long used personalization, and it has been shown to improve customer experience. According to research by Constellation, a lack of content relevancy […]

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