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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
Pringles: Poppin’ the New Looks
After ten years, Pringles came up with a brand new slogan called “Mind Popping.” The trademark is updated from the long-lasting “Once You Pop, You Can’t Stop” slogan, which was first introduced in 1996. To apprise their new slogan to the customers, this potato chip brand released the slogan with a mind popping spot about the principle of evolution.
Pringles sparked consumer interest by sharing that the universe was shaped like a Pringles chip and that humans evolved for one reason only. As a result, people grow opposable thumbs to pop cans, tongues for saddle-shaped chips, and flower buds for the long-lasting Pringles flavour.
Pringles wrapped up an advert inspired by the principle of evolution from the father of evolution, Charles Darwin. “I am Charles Darwin, and I fully endorse this theory,” mentioned by Darwin’s bust, which had some Pringles on the aspect.
The advert collaborated with Grey London, and it took two years to develop until it was finally done and ready to be released. The advert will run on various platforms, such as TV, social media, online video, radio, OOH, and video on demand. Some production companies are involved in the campaign’s production, like Carat and Red Havas.
Other than that, Pringles also updated its packaging in December 2020 for the first time in 20 years. The new packaging features bold hues and a clean design, highlighting the chips’ innovative flavour and unique stackable shape. Mr. P, known as its mascot, has been given a sleeker look and a more dynamic moustache, sharper bow tie, glowing eyes, and expressive eyebrows.
Pringles’s senior director of marketing, Gareth Maguire, said that all of the latest updates from Pringles bring something fun and completely new to its fan base and Super Bowl viewers.
So, what do you think? Do the new slogan and the latest package of Pringles could get more attention from the public? Are you getting more excited to buy Pringles as a snack to accompany your day?
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