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Pringles: Poppin’ the New Looks

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Pringles: Poppin’ the New Looks

After ten years, Pringles came up with a brand new slogan called “Mind Popping.” The trademark is updated from the long-lasting “Once You Pop, You Can’t Stop” slogan, which was first introduced in 1996. To apprise their new slogan to the customers, this potato chip brand released the slogan with a mind popping spot about the principle of evolution.

Pringles sparked consumer interest by sharing that the universe was shaped like a Pringles chip and that humans evolved for one reason only. As a result, people grow opposable thumbs to pop cans, tongues for saddle-shaped chips, and flower buds for the long-lasting Pringles flavour.

Pringles wrapped up an advert inspired by the principle of evolution from the father of evolution, Charles Darwin. “I am Charles Darwin, and I fully endorse this theory,” mentioned by Darwin’s bust, which had some Pringles on the aspect.

The advert collaborated with Grey London, and it took two years to develop until it was finally done and ready to be released. The advert will run on various platforms, such as TV, social media, online video, radio, OOH, and video on demand. Some production companies are involved in the campaign’s production, like Carat and Red Havas.

Other than that, Pringles also updated its packaging in December 2020 for the first time in 20 years. The new packaging features bold hues and a clean design, highlighting the chips’ innovative flavour and unique stackable shape. Mr. P, known as its mascot, has been given a sleeker look and a more dynamic moustache, sharper bow tie, glowing eyes, and expressive eyebrows.

Pringles’s senior director of marketing, Gareth Maguire, said that all of the latest updates from Pringles bring something fun and completely new to its fan base and Super Bowl viewers.

So, what do you think? Do the new slogan and the latest package of Pringles could get more attention from the public? Are you getting more excited to buy Pringles as a snack to accompany your day?

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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.

When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.

According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.

To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.

In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.