Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
Apple has just announced the brand new iPhone 11, 11 Pro, and 11 Pro Max. But there’s one noteworthy distinction between 2018’s iPhone XS and 2019’s iPhone. 2017’s iPhone X started at $1,000, as did 2018’s iPhone XS – but the iPhone 11 starts at just $700.
It may seem like a big price cut, but it’s just a trick of marketing. In reality, the $700 iPhone 11 has a smaller cut than it appears. The name “iPhone 11” makes it sound as if it’s the new flagship, but it’s not.
According to Business Insider, the type of the screen and the size are the same. The iPhone 11 camera has two sensors, compared with the iPhone 11 Pro’s three; the iPhone XR featured a single camera sensor compared with the iPhone XS’s dual-sensor setup.
Also, the iPhone 11 is made of glass and aluminum, just like the iPhone XR was, while the iPhone 11 Pro is made of stainless steel, just like the iPhone XS was.
There’s no new version of the iPhone XR in particular, because the iPhone 11 is exactly that, although without the “budget” branding the iPhone XR carried. It’s a brilliant move for Apple that repositions its budget phone as its flagship.
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
Source: Business Insider
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