Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Apple’s Spring Event: Everything at once]
Apple continues to advance its innovation in this intensely competitive environment as one of the leading electronic mobile device companies.
We can see it by looking at its recent spring event, where Apple held its first product launch of the year. It announced a new iMac that appears in seven colors, the new iPad Pro with an M1 chip and support for faster 5G networks, an AirTag lost-device tracking gadget, and a refreshed Apple TV 4K with a brand-new remote.
Not only that, Apple’s latest devices have also prompted smaller Rivals to target the market, as they demonstrated how Apple’s marketing approach continues to focus on customer privacy at the potential expense of other companies and to pioneer markets by far smaller competitors.
After the show, however, Apple revealed other shocking news that could be much more important and industry-wide. The company announced in a press release that the company plans to release highly anticipated iPhone Software with a privacy function, particularly Facebook, next week.
It will require applications to be explicitly approved by users (ask for their permissions) before tracking them on other applications. As a consequence, when several applications open next week, iPhone owners will see pop-up windows asking them if this monitoring should be possible. Companies that are relying on digital ads are expected to collect less consumer data as monitoring declines.
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Source : CNBC, NYTimes