Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into the rapid rise of Mixue. Whether it’s on Instagram,TikTok or just around every corner in the city, you’ve obviously seen the bright red store of “Mixue”. But how exactly …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into how customer experience is being elevated on the brand-new panoramic trains. Would you spend an additional Rp500.000,00 on a train ticket when you travel? Well, this train is unlike …
Indonesia’s First Panoramic Train : Views That Win the Market Read More »
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Zenly’s app shutdown If you’ve been asking yourself, “What is the Zenly app, why is it getting so much attention lately?” More than a decade ago, Zenly was established …
Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into a luxury brand that recently caused a controversy due to its ad campaign. Well-known for revolutionizing women’s fashion with never-before-seen shapes in the mid 20th century, who doesn’t know the famous high-end …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Fox Sports’ biggest marketing campaign ahead of the awaited 2022 FIFA World Cup. The world’s most prestigious football event is back! Which country are you rooting for? The FIFA …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into how a brand new–slightly odd–advertising company called FreeWater, uses bottles as their advertising platform. Quite odd isn’t it? How does one distribute free water bottles while still managing to …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Elon Musk’s Twitter takeover. Whether it’s from his wealth, making space rockets or Teslas, you obviously know the name Elon Musk. The world’s richest man recently announced his $44bn …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Kopi Kenangan’s journey of going international. Kopi Kenangan, the first F&B startup in Southeast Asia to achieve unicorn status, keeps growing its market. It is reported that the startup, …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into how brands have started to connect with Gen Z through the virtual world! Traditional advertising has not proven to be a very effective way to exploit the special characteristics …
Virtual Reality Marketing: Ironically Down to Earth Read More »
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive more into how McDonalds is bringing our old memories back to our dining table! When you hear the word McDonald’s, Happy Meal is definitely one of the things you think …
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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.
When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.
According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.
To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.
In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.