[Fashion E-commerce: Undergoing Sustainability Trend]

Hello Optimist people! We are back again with kaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Fashion E-commerce: Undergoing Sustainability Trend] Not only the digitalization of business has risen up during pandemic, the global public’s awareness of the importance of protecting the environment has also increased, which stimulates the […]

[Best Ads of 2020: Burger King]

Hello Optimist People!We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Best Ads of 2020: Burger King] We can conclude that 2020 has been the worst year for food industries, with businesses mostly forced shutdowns by the impact of the pandemic and the unclear future […]

[2020: Content Marketing Era]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [2020: Content Marketing Era] Have you seen that endorsement or paid ads brand promotion by social media influencers massively in your feeds? Well, it’s not a surprising fact, noticing that Influencer collaborations had […]

[Can We Get Tacos for Christmast?]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Can We Get Tacos for Christmast?] You better watch out you better not cry, you better get up, we’re telling you why… No, Santa isn’t coming to the town but Taco Bell is! […]

[Nothing can stop you from enjoying the cinema, not even a pandemic.]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Nothing can stop you from enjoying the cinema, not even a pandemic.] People must’ve been craving for entertainment after staying in the home during quarantine; binge-watching movies at home over and over must […]

[#TeamDosan or #TeamJipyeong: Business Takeaways from Netflix’s Start-Up]

Hello OptiMIST People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [#TeamDosan or #TeamJipyeong: Business Takeaways from Netflix’s Start-Up] Netflix’s most discussed Kdrama, Start-Up, indirectly educates on how to build marketing strategies and start business. The concept of start-up business has been so far […]

[Indomie : Indonesian Soul Food]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Indomie : Indonesian Soul Food] Bringing out on a profound legacy, Indofood has become equivalent to being Indonesian. Their products are just always there, as the majority of Indonesians have at least one […]

[Honda: A New Prototype through Gaming Platform]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Honda: A New Prototype through Gaming Platform] Honda’s reveal of the 2022 Civic is the first-ever live global car debut on a Twitch branded gaming channel. This approach to introducing a new vehicle […]

[Starbucks:An Instant Way to Enjoy Your Drinks in One Touch]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Starbucks: An Instant Way to Enjoy Your Drinks in One Touch] This pandemic has brought several issues for businesses worldwide, and moving through an online platform is one of the strategies to survive. […]

[Tiktok: The Newest Rising Star Of Social Media]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Tiktok: [The Newest Rising Star Of Social Media] By now, we have almost certainly seen TikTok’s marketing prompt: ‘Don’t Make Ads, Make Tiktoks’. The hype that is happening around digital marketers and young […]