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[BMW’s digital transformation for new customers’ vehicle-shopping experience.]
BMW is starting to create a futuristic vision as they build a seamless digital experience for customers’ buying processes in the premium automotive sector along with hundreds of millions investment yearly over the next five years on the plan. This newest sales and marketing strategy will boost BMW’s advancement in contact-free sales processes that were invented last year during the Covid-19 outbreak.
With this upgraded digital experience, BMW schemes to let customers buy individually-configured vehicles through the online platform and have them straight up delivered to buyers’ homes, in a seamless customer journey. Nevertheless, BMW dealer network will still play a significant role in sales and servicing.
The company is confident about forthcoming execution after a significant demand in the fourth quarter of 2020. It intends to doubles the sales of its fully electric vehicle with the launch of new ranges and to increase its total sales of EVs by 50%, which contains plug-in hybrid models. BMW will also broaden the capacity of vehicle functions digitally accessible after-sales upgrades. Elements such as driver assistance systems, light and sound packages, and even suspension set-up will be configurable by the digital upgrade.
Moreover, customers will get the alternative to share their personal data with BMW Group to maximize their customer experience. It will enable features such as using a mobile phone as a car key and integrating Amazon’s ‘Alexa’ with their car.
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