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Brewing “Taylor’s Latte” Up
We all know Starbucks often collaborates with some big names all over the world. Continuing what has been a massive trend of fast-food chains partnering with platinum-selling musicians, Starbucks quietly made waves of their own. Initially keeping the press out of the loop and breaking the news straight to social media
“America’s largest coffee chain has added Taylor Swift’s favorite drink to the menu for the holidays!”
Earlier this month, eagle-eyed Swifties began to suspect something was coming up when Starbucks tweeted out “It’s Red Season,” along with coffee, sparkle, scarf and heart emoji. According to the exact phrase the singer recently used in her first Instagram Reel video, she declared this to be “Red Season.”
Everything’s coming up red. In addition to Taylor Swift dropping the highly anticipated Taylor’s Version of her beloved Red album on Friday (Nov. 12), coffee emporium Starbucks announced an official deal with the singer on a red-themed holiday treat. After teasing a possible mochallaboration earlier, Starbucks made it official with several ways to celebrate the red cup season.
But wait, there’s more. As a part of the collaboration, Swift’s Red (Taylor’s Version) will play at your local Starbucks store, in addition to other hits from the songwriter. It’s not clear how long Swift’s tunes will take over your local Starbucks, but you can enjoy the playlist on Spotify whenever you want. You can also spread the love by sending a beverage to a friend with an exclusive Taylor-inspired Starbucks e-gift.
Taylor’s Version will be on the official Starbucks menu through Nov. 14. But since Tay’s go-to sip is on the menu year-round, you can actually order yourself a Grande Nonfat Caramel Latte anytime you want by ordering a Caffè Latte and customizing it with nonfat milk and caramel sauce as an add-on. As a reminder, it’s made with espresso, steamed nonfat milk, and classic caramel.
Initially, from the curiosity of Taylor Swift fans, this collaboration was shared through various social media such as Instagram, Twitter, etc., which indirectly had a decent impact for Starbucks to obtain more user-generated content. Eventually, this strategy was not only adopted by Starbucks, but several brands have also joined and created their own “Red Season” and engaged their consumer with the hype.
Wondering how Taylor Swift’s impact could be beneficial for brands’ marketing, will Taylor’s upcoming projects be the most-awaited marketing strategy for all businesses worldwide?
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