Hello, Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[BukaBantuan by Bukalapak: Innovative or Just An Ordinary Thing?]
Living amid a pandemic, we undeniably rely on technology in our daily activities, such as online purchases of food, beverages, and goods. There are already several startups in Indonesia engaged in e-commerce to meet the community’s needs today, and one of the startups that we are familiar with is Bukalapak.
Bukalapak, which Rachmat Kaimuddin currently leads as the CEO, is a technology-based startup that has become the most formidable rival by some of its competitors. The fact that most Indonesians utilize the internet and are fully supported by the market, Bukalapak has succeeded in becoming a company with a total of approximately 100 million users and expanding its network with 13.5 million online (marketplace) offline (Bukalapak) MSME partners. The best products and services with innovation and technology for customers and partners (MSMEs) and reaching underserved communities are the primary keys for Bukalapak to survive to this day.
Bukalapak is committed to its application users by providing services and products and assisting MSMEs in expanding their market. However, is this commitment enough to make Bukalapak one of the most powerful e-commerce startups in this era?
Of course, several innovations have been carried out. One of the innovations is realizing a seamless customer experience by applying BukaBantuan. BukaBantuan is a customer service that aims to reach and provide customer experience to all consumers through several available channels. The convenience obtained with BukaBantuan is accessible through the multivarious channels offered such as live chat, e-mail, chatbot, and social media, and being able to experience offline services by opening BukaBantuan Lounge located in the Ampera Raya area, South Jakarta. Currently, hundreds of BukaBantuan agents have spread across three major cities in Indonesia, namely Jakarta, Yogyakarta, and Semarang, to serve and assist customer problems.
It doesn’t stop here. Bukalapak continues to make various innovations that can make it easier for all of its users. Bukalapak’s CEO has revealed that they are also preparing an innovation to increase public interest, such as a virtual walk-in center. On the other day, customers can interact with BukaBantuan staff without violating the applicable health protocols.
So, is Bukalapak’s innovation worth it for its users and partners?
Want to get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI