Is Kopi Kenangan the Biggest Coffee Retailer Right Now in Indonesia?

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Is Kopi Kenangan the Biggest Coffee Retailer Right Now in Indonesia?] Kopi Kenangan is a company established in 2017. This coffee company have expanded to 200 stores, 18 cities, and over 2000 employees. […]

Is Christmas Best Season for Marketing?

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [ Is Christmas Best Season for Marketing? ] For almost twelve months we’ve been through this year. Christmas season, the most awaited time of the year not only for consumers, but also for […]

BTS to be the Brand Ambassador for Tokopedia

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [BTS to be the Brand Ambassador for Tokopedia] Tokopedia is one of the pioneer Indonesian unicorns and considered the largest marketplace within the country. Recently, they did an exceptional move astounding many by […]

The Future of The Bots : Tokopedia’s Chatbot

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [ The Future of The Bots : Tokopedia’s Chatbot ] Today, almost everything is going digital. Nearly everything is becoming automated, which makes businesses implement more in technology. One of their innovations in […]

ICELAND ADVERTISEMENT FEATURES: FROZEN 2

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [ICELAND ADVERTISEMENT FEATURES: FROZEN 2] Christmas is one of the most awaited seasons. It is considered magical and bringing some warmth during its seasons. This year, Iceland wanted to make their advertisement special […]

Apple’s iPhone 11 Features: Lower Price

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [ Apple’s iPhone 11 Features: Lower Price ] Two years ago, Apple pushed the price of its mobile phones to a thousand bucks with the iPhone X. Now, the newest, most prestigious new […]

Luxury Over Quality: What do They Actually Buy at Starbucks

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Luxury Over Quality: What do They Actually Buy at Starbucks] High quality product positioned Starbuck as a top leading coffee brand. Along with its cordial services, Starbucks ensures each customer to have a […]

PEPSI SAYS GOODBYE TO INDONESIA

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Pepsi is said to be leaving Indonesia. Based on the PepsiCo spokesperson’s approval issued by the media crew, PT Anugerah Indofood Barokah Makmur (AIBM) and PepsiCo.Inc (PepsiCo) tried to conduct trade transactions. The […]

OBSIDIAN: “FRESH OFF THE BOAT” NIKE AIR JORDAN 1

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Obsidian: “Fresh Off The Boat” Nike Air Jordan 1] On August 31st, Nike has just released another new colorway for their number 31 player’s iconic legacy on Air Jordan 1—dressed in a Sail, […]