Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into how Indonesian telecommunications companies have utilized green marketing. Everyone likes those cool flashy Japanese vending machines, right? And everyone loves making easy money, right? Well, Indosat Ooredoo Hutchison (IOH) …
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Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Human Billboards that have recently gone viral in Indonesia. While walking around the city, have you ever seen a group of people carrying billboards? This simple yet unique advertising …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into how PepsiCo as a head of esports started on leveling up an ‘always on’ strategy. Although video games are a big business, many non-endemic marketers, which means the marketers …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll press play on the gaming world as we are set to welcome The Dota International to Southeast Asia! We’ll discuss how marketers can capitlize on this momentous event and profit off …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Allo Bank Indonesia’s clever marketing strategy. Have you ever been to, or even heard of, a festival with the ticket price of Rp1.000,00? Is that even possible? That sounds …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into Coke And Pepsi’s rivalry heading to an unknown battleground. Known for their persistent and never-ending rivalry, Coke and Pepsi enters a new stage in their marketing era, with high …
[COKE AND PEPSI’S RIVALRY HEADING TO AN UNKNOWN BATTLEGROUND] Read More »
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into how NFTs challenge traditional marketing. Have you ever heard about CryptoKitty, CryptoPunks, or Bored Apes? Many people are willing to spend millions of dollars to get digital art from …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST, we’ll dive deep into Granular Personalization in Marketing. Marketers have long used personalization, and it has been shown to improve customer experience. According to research by Constellation, a lack of content relevancy …
Hello, OptiMIST People! Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into marketing in a sustainable world. Do you think today’s marketing is compatible with a sustainable future? As we all know today, many brands have taken a big step in …
Hello, OptiMIST People! Back at it again with KaMIST! your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive into FC Barcelona’s collaboration with the world renowned audio streaming platform, Spotify. Spotify will be featured on the front of both the Male and Female FC Barcelona team shirts starting …
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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.
When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.
According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.
To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.
In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.