[Indomie : Indonesian Soul Food]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Indomie : Indonesian Soul Food] Bringing out on a profound legacy, Indofood has become equivalent to being Indonesian. Their products are just always there, as the majority of Indonesians have at least one […]

[Honda: A New Prototype through Gaming Platform]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Honda: A New Prototype through Gaming Platform] Honda’s reveal of the 2022 Civic is the first-ever live global car debut on a Twitch branded gaming channel. This approach to introducing a new vehicle […]

[Starbucks:An Instant Way to Enjoy Your Drinks in One Touch]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Starbucks: An Instant Way to Enjoy Your Drinks in One Touch] This pandemic has brought several issues for businesses worldwide, and moving through an online platform is one of the strategies to survive. […]

[Tiktok: The Newest Rising Star Of Social Media]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. Tiktok: [The Newest Rising Star Of Social Media] By now, we have almost certainly seen TikTok’s marketing prompt: ‘Don’t Make Ads, Make Tiktoks’. The hype that is happening around digital marketers and young […]

[The Lack of Inclusiveness in The Local Beauty Industry]

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [The Lack of Inclusiveness in The Local Beauty Industry] For Indonesian women with dark skin tones, finding the right shades of makeup is like looking for a needle in a haystack when it […]

Coca-Cola: Rediscover Ourselves

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Coca-Cola: Rediscover Ourselves] Coca-cola has finally released its first ever advertisement after COVID – 19 took hold. With the duration of one minute and thirty seconds to be exact, the advertisement reminds how […]

Samsung Global Goals App, A Collaboration with The UNDP

Hello, OptiMIST People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Samsung Global Goals App, A Collaboration with The UNDP] Samsung, one of the most impactful technology companies continues to use its resources to address the urgent needs of those working to combat the […]

Consumer Behaviour for COVID-19

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Consumer Behaviour for COVID-19] Since the reveal of COVID-19, disrupted nearly every routine in day-to-day life. Social and physical distancing policy forced livelihood to given up some of the daily habits. It is […]

Starbucks: Misspelled Name Theory

Hello Optimist People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Starbucks: Misspelled Name Theory] Starbucks has been the alpha male in the coffee world for years. The shop sells 10 million cups of coffee daily, but there are things they are best-known as. […]

Ralph Lauren‘s Exclusive Debut on Bitmoji

Hello, OptiMIST People! We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing. [Ralph Lauren‘s Exclusive Debut on Bitmoji] Previously known as an app that enables people to create their personalized figure emoji, Snapchat’s Bitmoji always surprised all of their users through collaborations with some of […]