Hello OptiMIST people!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight into marketing
Coca-Cola’s Real Magic: Togetherness in The Joy of Christmas
Christmas, Christmas time is near
Time for the magical season, are you ready?
People say that Christmas is the magic season. It is the time when everyone can get rid of all their work, celebrate the Christmas holidays, and get a present from Santa!
What do you usually do to celebrate the Christmas holiday?
One of the most consumed sodas globally, Coca-Cola, celebrates Christmas by launching its first campaign to celebrate the “real magic” of oneness with the community, synonymous with the Christmas season.
Rooted in a simple message of the joy of celebration and inclusion, “Real Magic at Christmas” features short films supported by a series of digital activations. This exhilarating video shows that a boy’s imagination and holiday spirit evokes the community’s goodwill and creates a common magical moment on the holiday feast and Coke.
The video started with a boy and his mother moving into a new apartment at Christmas. This boy was standing in his new house and realizing that there was no fireplace at their place. He needs a chimney to get the present from Santa. Therefore, he decides to make one for himself. The boy began to build a chimney with a bunch of boxes. Seeing him working alone, the neighbors quickly united to help him finish it before Christmas.
Manolo Arroyo, the global chief marketing officer for The Coca-Cola Company, said, “Coca-Cola has always believed in the magic of Christmas and this year our campaign celebrates the real magic of human connections”.
At its core is a simple and uplifting message of unity, tolerance, and positiveness, designed to remind us that all a magical Christmas requires is to share moments with the community and our loved ones.
So, do you believe in the existence of magic in this magical season? This giving season is time for us to share lovely moments with people around us.
Wanna get more insight into marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI