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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Jo Malone x Zara: Extravagant Fragrances on a Low Budget]
Who doesn’t know Zara? Zara is a Spanish apparel retailer with headquarters in Galicia. It is the flagship chain shop of the Inditex group, the world’s largest apparel retailer, and was founded by Amancio Ortega in 1975. Zara has long been a forerunner quickly, owing to its very responsive supply chain. A unique business approach, which incorporates design, production, distribution, and sales through our wide retail network, places the customer at the center. Most individuals from all around the world are familiar with the Zara brand. Because they’ve now established branches in practically every country on the planet. As a result, Zara has grown into a major fashion brand. Zara aspires to innovate more in the way they provide their items by offering them at an inexpensive price.
Zara is currently beginning to develop not only in terms of clothing but also as a brand that can meet everyday demands. They’ve lately released perfume items, and the response has been overwhelmingly positive. Zara recently teamed with Jo Malone, a well-known perfume brand. The goal of this collaboration is not only to deliver the greatest products from both brands, but also for Zara to demonstrate that they can develop scent products that are as good as those produced by established names. Zara also hopes to increase brand awareness with this relationship.
Jo Malone is mostly involved in the perfume sector. This collaboration will give them a lot of exposure. Zara is a huge brand in the fashion world, as we all know. Jo Malone intends to offer items that can be acquired at a lower cost and by a larger number of individuals. As a result of this partnership, Jo Malone expects that their customers will be able to enjoy Jo Malone’s products without having to spend a lot of money. Zara Emotions, which debuted in 2019 and is now composed of perfumes, candles, and body items, was created in partnership with Jo Malone CBE, the creator behind Jo Loves, and each scent in the cheap lineup was designed in collaboration with him. The beauty of raindrops and the many scents they take on inspired the four new additions for 2021. ‘The beauty of raindrops never ceases to delight me, offering new life and a new beginning,’ said Jo Malone CBE of the collection. Rose Petal Drops, Bergamot & Leather Spritz, Citrus Meze, and Amber & Fig Cashmere are the distinct scents that make up the Zara Rain collection.
Source: You Magazine, BOF
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