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Compass x Tame Impala: Expressing The Beauty of Music Into The Fashion Canvas
Can you imagine if Tame Impala’s signature disco-psychedelic songs came in another form?
This has been successfully done by a well-known local brand, Sepatu Compass. This Indonesian brand has successfully collaborated with the famous Australian psychedelic rock music project/group, Tame Impala.
This collaboration is named “Artificial Vibration” and will feature a new collection with 3 limited edition sneakers. Two high-cut sneakers and one low-cut sneaker each with its own unique patterns. The designs are all based on Tame Impala’s songs.
How do they turn these songs into patterns?
Let’s take an example: The “Spectrum 01 Waveform” shoes are inspired by the Tame Impala song ‘The Less I Know Better’. The sound waves of the song are reconstructed into concentric shapes based on five attributes: Warmth, Dynamic, Clarity, Flow, and Fade. This spectrum captures music in its most basic state. These sound waves will then be the patterns on the shoes and they don’t seem to disappoint. It truly is an art piece.
The other two sneakers come in a Retrograde Hi Decon silhouette. The “Spectrum 02 Tie-Dye” is inspired by Tame Impala’s song ‘Yes I’m Changing’. While the “Spectrum 03 Spectrogram” is inspired by ‘Lost In Yesterday.”
The collaboration of local brands with famous artists has undoubtedly increased the hype because it makes the impression that these products are rare. This can be seen from when their Instagram (@sepatucompass) announced that they are collaborating with Tame Impala on the 21st of December 2021.
Until now, their announcement post on Instagram has reached 40k likes. In addition, the urban sneakers society, through its Instagram (@urbansneakerssociety), also enlivened this local brand’s collaboration.
These shoes represent what Tame Impala is. From how they get this very anti-mainstream design, these shoes really scream music. Besides it’s design, the features that these shoes offer also highly promote how suitable these shoes are for music lovers, especially for the fans of Tame Impala.
On the label of these shoes, there is a QR code of the song corresponding with each shoe’s song. This enables the owner to scan and listen to Tame Impala’s songs in a unique way. The hidden pocket on the shoe tongue can also be a convenient place for your airpods.
All these features are very uniquely music-themed and that explains why it is relatively easy to catch the public’s attention.
The launch of this collaboration in December 2021 is also the right timing to promote Tame Impala’s new single entitled “No Choice” which will be part of the deluxe version of the album “The Slow Rush.”
Their album “The Slow Rush,” which was released in February 2020, was included in the 2021 Grammy Awards, as the Best Alternative Music Album category. In February 2022, Tame Impala will release a deluxe version of the album which will feature B-side tracks and remixed versions of the previous songs.
What do you think about this interesting collaboration?
Are you going to fight to get a place on the preorder list?
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