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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Coronavirus: Brands precautions]
Brands are required to adjust their strategies in response to global pandemic that President of United States, Donald Trump, declared a national emergency. Hershey’s social media personality’s experience was part of a feel-good campaign. Unfortunately the brand pulled the ads last week to avoid associations with the novel coronavirus.
Brands are hitting the brakes in order to apply extra precautions because consumers are anxious at the moment. Brands that are still operating can amplify backlash to any communications. Not only that, Brands are also drowning out. It is possible that new initiatives will see their impact dulled as consumers focus their attention elsewhere.
Marketers must consider that their creative work will not be a focal point of discussion as the global pandemic continues. Some have to choose to deploy smaller bits of content on digital, social medias, and channels to get their message across in the short term.
Source: Marketing Dive
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