Hello, OptiMIST People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Ehang 216: Future Taxi By Prestige Image Motorcars]
The future of automobiles has arrived in Indonesia. This year, Prestige Image Motorcars, a luxury car importing company, tried to bring something different. They introduce a vehicle that is very surprising for the people of Indonesia. This comes in the form of flying automobiles, the first of its kind in Indonesia. It’s called EHANG 216.
Ehang 216 is an Autonomous Aerial Vehicle (AAV) that uses electrical and automation technology. This giant drone was manufactured in Guangzhou, China, and designed to carry only two passengers. Ehang 216 has eight arms and 16 propellers. This vehicle can take off and land vertically. The dimensions are 1.7 meters high and 5.6 meters wide, then all the arms can be folded up so that it only takes a parking area of approximately 5 meters. The maximum capacity is 220kg, and the maximum speed is 130km/h.
Rudy Salim as a president director of Prestige Image Motorcars, brought Ehang 216 from China to Jakarta by spending 8 billion rupiah. The flying automobile has been boosted by the government of Indonesia, such as the central government, which is Bambang Soesatyo, the chairman of the Indonesian People’s Consultative Assembly and Head of IMI, and the Indonesian society. Why? Because this future technology can provide benefits that impact the community, especially in the development of the domestic tourism industry in the future. Therefore, Prestige Image Motorcars’s movement from luxury car to automobile was an excellent start to get more exposure for the company.
Currently, this vehicle is in a trial period. The trial will be carried out on the island of Bali this year. The central government also said that the license for this vehicle was being processed for its feasibility and legality.
Source: CNN Indonesia
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
LINE: @mistfebui
Instagram: @mistfebui
Twitter: @mistfebui
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI
#optiMIST