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[Fashion E-commerce: Undergoing Sustainability Trend]
Not only the digitalization of business has risen up during pandemic, the global public’s awareness of the importance of protecting the environment has also increased, which stimulates the demand for ecologically sustainable business operations. One of them who has been involved is the fashion industry that selling most of its products through online platforms, including in Indonesia.
According to the Fashion Revolution Day website, fashion production makes up 10% of carbon emissions. Besides, 85% of textiles ended up being wasted. When the rising awareness of fashion sustainability and e-commerce are combined, it’ll give a significant result in a higher demand for sustainable fashion on online retail or e-commerce. Industries seeking to capitalize on this movement by racing toward incorporating concrete environmental sustainability measures into their entire supply chain, convincing that their efforts exceed the mere “greenwashing” marketing ploy.
One of the online fashion retailers, ZALORA, also taking part in the trend to educate its consumer through a campaign for its sustainability programs, including measuring its value chain’s global carbon footprint, from manufacturing to transportation, to define the baseline of its long-term carbon reduction goal and mainstream eco-friendly packaging.
Further information about ZALORA’s programs, as an online fashion retailer that aware of this trend, has been presented in their webinar which successfully drew several interesting questions from participants who came from various backgrounds such as market research companies, fashion startups, and industry players, as well as university students majoring in business marketing and environmental sciences. The questions raised by them truly highlight the need for multi-stakeholder collaboration to take this current demand increase of sustainable fashion to the next high. For a better future, not only for the fashion industry but also for our environment.
Sumber : TheJakartaPost