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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
Indonesian rapper Rich Brian and transportation startup company Gojek again stole the attention of citizens, especially Twitter users.
Previously, Rich Brian tweeted about his longing for Indonesian food as he headed to New York. GO-JEK responded with a screenshot of food choices to his tweet and told Brian to DM precisely what he missed eating.
“DM sent but seriously Im in New York hahaha” Rich Brian answered. But Gojek said, “No problem, pasti ada jalan brooo.” (No problem, there’ll be a way bro). Within 48 hours, Brian tweeted a photo of a GOJEK employee making the delivery.
In a statement to Marketing Interactive, GOJEK said that “pasti ada jalan” (there is always a way) is a new proposition and tagline rolled out as part of GOJEK’s rebranding exercise. Most recently, GOJEK unveiled a new visual identity, changing the Ojek (bike taxis in Bahasa Indonesia) logomark for “Solv”, a nearly-rounded ring encircling a dot.
After that, the official account @gojekindonesia uploaded a video on Twitter. In the video, Rich Brian asked Gojek to promote his new album, The Sailor. The album actually appeared on the front page of GOJEK app.
This is either an extremely well-performing marketing stunt, or GOJEK is really great at what they’re doing. Appreciation for fellow children of the nation who support each other.
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