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[Honda: A New Prototype through Gaming Platform]
Honda’s reveal of the 2022 Civic is the first-ever live global car debut on a Twitch branded gaming channel. This approach to introducing a new vehicle ensures to help the brand reach an audience of young adults who are essential buyers of economy cars and who are most likely to watch live streams on Twitch.
Honda will unveil a prototype of its 2022 Civic on Twitch, the video platform that specializes in live streams for gamers. The automaker on November 17 will show a special episode of its “Honda Head2Head” esports live stream at 5 p.m. PT, followed by the first look at the styling direction for the new Civic.
Honda has 2,300 followers on its “Head2Head” Twitch channel and has an opportunity to boost viewership with exclusive live-streamed programming that includes the “Fortnite” match among the esports competitors. The concert underscores how Twitch content is expanding, often by merging music and gaming. By promoting the programming among on Twitter and Reddit’s gaming communities, Honda can reach an audience that’s most likely to view live streams on Twitch.
Twitch has 17.5 million daily visitors on average, according to data given by Honda, which has made gaming and esports a significant part of its commerce efforts aimed at younger adults. Honda boasts the only auto-branded channel on Twitch with its “Head2Head” esports series that is in its third season, per the company. Honda is also the exclusive automotive partner of Team Liquid, the multiregional professional esports organization, and the Riot Games League of Legends Championship Series, per its announcement.
Source: Marketing Dive
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