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We are back again with KaMIST! Every week on Thusday, we’re going to give you an insight about marketing.
How Marvel Uses Its Trailers to Market Avengers: Endgame
After countless superhero battles, April 26 has made billions of souls carried away by one; the “Avengers: Endgame”. It is claimed by many as the peak of the 21 titles prior to it, set as the one to break the box office history—as it did.
There are several epic ways of how Marvel Cinematic Universe markets Avengers: Endgame. One of them could be the trailer, which only had shown the smallest pieces of stories and actions—successfully drove audiences to nuts finding out how the movie was going to turn out.
This led to masses of people producing speculative content for sites (e.g. YouTube), indirectly marketing the movie from a future audience’s point of view.
The way MCU has marketed Avengers: Endgame created even bigger hype towards the movie, especially in a world that contains so many spoiler ridden trailers. MCU used mystery and curiosity to generate a buzz, and they succeeded.
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