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[ICELAND ADVERTISEMENT FEATURES: FROZEN 2]
Christmas is one of the most awaited seasons. It is considered magical and bringing some warmth during its seasons. This year, Iceland wanted to make their advertisement special with the help of Queen of Arendelle herself, Elsa, Princess Anna, Kristoff, reindeer Sven, and snowman Olaf as their animated stars on Christmas campaign.
The clip begins with a boy playing charades that talk about their favorite things about Christmas with his family then the viewers are being displayed with the appearance of the Frozen 2 characters. When it is Queen Elsa’s turn, she said: ‘My favorite thing about Christmas is a special meal that we share together.’ At the end of the clip, the voice-over said the tag line which was Perfect Christmas Dinner. This tag line is a strategy to boost the selling of frozen food and must-have toys that features Frozen 2 characters. It is believed to make Perfect Christmas Dinner comes true.
The marketing director at Iceland said: ‘We wanted to treat viewers to a magical Christmas advert this year and there is no better partner than Disney. We are both experts in Frozen! Disney’s Frozen 2 is the most eagerly awaited film of the year, the anticipation only matched by that of Christmas approaching.’ Magic of Frozen advertisement was spotted live on ITV on November 1st, 2019.
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