Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Indomie : Indonesian Soul Food]
Bringing out on a profound legacy, Indofood has become equivalent to being Indonesian. Their products are just always there, as the majority of Indonesians have at least one of them at home, especially Indomie.
With Indomie, Indofood revealed how the brand has been with Indonesians every stride of their growth path, sustaining their development as a nation.
However, they’re not just prosperous and thriving in the homeland. Now, Indomie has been distributed across Asia, ANZ, Europe, the Middle East, North America, and Africa, where it has been produced in Nigeria for a quarter-century that gained a big success.
As the global pandemic goes on, Indofood has a real prospect to magnify its brand wealth with cheap yet dependable comfort foods. As people stay at home, prepare their own food, and decrease the number of supermarket purchases, instant F&B products have become brands that are more deliberately attentive to consumers. It’s proven by the fact that the first thing most Indonesian buyers will get during a lockdown is huge cartons of Indomie.
In conclusion, Indomie is in a stable and strong position as the world’s top instant noodles brand and is steadfast in doing continuous innovations of its flavors, that will be the key to satisfy people’s taste buds. Needless to say, its luscious taste has become a soul comforter for everybody.
Source: Campaignasia. com
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI