Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Is Kopi Kenangan the Biggest Coffee Retailer Right Now in Indonesia?]
Kopi Kenangan is a company established in 2017. This coffee company have expanded to 200 stores, 18 cities, and over 2000 employees. The owners has managed to fill a void between the instant coffee sold at the streets and the high priced coffee served at the international coffee chains.
This coffee retail company that is growing rapidly, have recently announced its new expansion coming from additional investments given by big names such as, Jay-Z’s Arrive, Serena Williams’ Serena Ventures, and many more.
The company received its biggest funding in June of 2019 from Sequoia India, providing the company with a whopping amount of 20 Million USD. Due to the massive sudden market boom in coffee industry, other local competitors are also coming up with companies such as “Kopi Janji Jiwa” which now have opened more than 700 stores.
The big investment have gained Kopi Kenangan major attention, not only that is have gave them indirect marketing attention from the public, but it is also a very important milestone to be achieved in just two years.
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