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KFC’s New Menu: Enjoying Chicken in a Healthier Way
In the early year of 2022, surprising news came from one of the world-famous iconic fried chicken restaurants, KFC.
Who doesn’t know KFC? As the abbreviation of Kentucky Fried Chicken, KFC is an American fast-food restaurant chain that specializes in fried chicken.
After 70 years opened, finally, on January 10, 2022, KFC decided to launch their first plant-based fried chicken. They created a meat substitute that tasted like chicken breast rather than the ground-up consistency of nuggets. This decision came after years of testing from the Yum Brands chain, where Beyond Fried Chicken was deployed as part of a limited test in Atlanta in August 2019. The response to the test store was so surprising that the store sold out in less than 5 hours.
In August 2019, KFC first tested this plant-based chicken in Atlanta, and it sold out in less than five years. Then, they expanded the test sites to include restaurants in Nashville and Charlotte.
The recent creation, exclusive to KFC, was developed by Beyond Meat. The Beyond Fried Chicken serves four different KFC dipping sauces: honey, BBQ, ranch, and honey mustard. This menu will be the first KFC’s vegan combo with Secret Recipe Fries and a medium or made-to-order drink in six or 12 pieces, which starts at $6.99.
Do you ever imagine why KFC suddenly launched a chicken based on a plant?
The famous fried chicken chain relies on healthier choices from customers to meet people’s typical New Year’s resolutions. The U.S. president of KFC, Kevin Hochman, once said: “This is really about where the customer is going; they want to eat more plant-based proteins.” He also said, “It’s January, so it’s a time of New Year’s resolutions and wanting to do something different in your diet.”
Many Americans are following a flexible diet, in which consumers cut back on meat for health and environmental reasons. This has led to an increase in the popularity of plant-based substitutes. Therefore, KFC adds plant-based chicken to their menu.
Beyond Fried Chicken is made using the same equipment as KFC’s traditional fried chicken, so restaurant chains don’t directly target only vegans or vegetarians in their promotion. Thus, all types of KFC customers can enjoy their most popular fried chicken.
So, are you excited to taste KFC’s newest menu? Are you going to choose their plant-based fried chicken instead of their original fried chicken?
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