Kraft Heinz Co. are focusing on shaking up the food industry, by investing a venture capital of $100 million to improve and build on concepts such as supply chain technology and e-commerce.
The company has commited to start a new firm called Evolv Ventures, which will invest in food technology companies. Kraft also hired a founding member of Peakock Equity, an investment group put together by NBSUniversal and GE Capital, by the name of Bill Pescatello.
On the other hand, Kraft Heinz also has a division called Springboard which focuses on upstart brands beyond the company’s already famous brands such as Velveeta and Jell-O. As this is the company’s very first fund, the company is under pressure due to high marketing and development expenses.
Wanna get more insight on marketing? Tune in every Thursday for more for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI