KAMIST

[Laztalent : Kickstart Your Influencer Career]

Hello, OptiMIST People! 

We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.

Who doesn’t know Lazada? Lazada is a leading eCommerce in Southeast Asia with a mission to accelerate progress through commerce and technology. The advanced technology in Lazada, supported by the Alibaba know-how, has made Lazada able to continue advancing its shoppertainment concept, including for its live streaming program, called LazLive.  Through LazLive, now sellers and brands on Lazada can engage with their customers through streaming or video content. 

Lazada is building the livestreaming ecosystem by, amongst all, inviting livestreamers, including university students, through the Laztalent program. Laztalent is a live stream program hosted individually (individual streamer) to provide an attractive shopping experience and engagement for Lazada consumers. The Laztalent must not only be able to entertain, but it also needs to educate the audience about the products promoted. 

Lazada’s consumers can easily access Laztalent program through the LazLive page on Lazada app. Click on Laztalent channel on LazLive page, then they can see a live-stream that offers Lazada products. If consumers are interested in the products offered, all they have to do is tap on the product shown on their screen, and they will be automatically directed to the online store on Lazada. It’s a ‘See Now Buy Now’ feature, a part of Lazada’s shoppertainment! 

For those of you who want to sign up, many benefits will be obtained when you become a Laztalent! You can improve your public speaking skills, add experience to the portfolio, have freedom in creativity, and opportunities to have influence and become a  rising star at Lazada. Additionally, Lazada will also give you vouchers every week for every Laztalent conducting live streaming. 

So, what are you waiting for?  Put your name down now and register yourself as a Laztalent! 

Visit now  http://lzd.co/JoinLaztalent  (via Mobile Phone)

Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!

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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.

When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.

According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.

To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.

In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.