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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[LeBron James Leaving East Has Hurt NBA TV Ratings]
LeBron James left a box office buzz during this year’s NBA Playoffs. Men lie, women lie, numbers don’t. According to Sports Media Watch, regular season games across ESPN and ABC averaged about the same as last year, but TNT averages were down 12% from last season. The NBA has also noticed a decline in the ratings.
LeBron James is one of the biggest stars in the world, and he also played in the East. A lot of NBA games are in the West, and it’s late at night. As most people choose to go to sleep at a reasonable time, so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings. The ratings for this year’s Lebron-less playoffs were down as much as 18%.
Although it ended in a sweep, the Western Conference ratings were much higher than the previous time ESPN had the West Finals. But the ratings during the regular season also saw a sizable drop, which most again attributed to LeBron’s first season outside of the Eastern Conference.
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