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[Lego’s #GirlsAreReady: Empowering Girls Beyond Creativity]
Who doesn’t know Legos? This legendary “Toy of The Century” is the Go-To present for any children’s birthday. These small and colorful building bricks have influenced so much of our childhood and created generations of creative individuals. In recent events, the UN has declared October 11th as The International Day of the Girl Child.
In commemoration of this incredible day, LEGO launched The #girlsareready campaign. This campaign aims to remind audiences that a girl can do anything they set their minds to, despite the limitations and boundaries life places in front of them. LEGO teamed up with Faatima and Shaikha to show kids all over the world, especially young girls, that there is no limit to their creativity and imagination.
At only seven years old, Faatima Alkaabi discovered her passion for innovation and inventing. Since then, she’s developed a series of brilliant inventions such as;
- A smart steering wheel that could stop drivers from texting while driving,
- Vibrating belt that alerts hearing-impaired people when someone is speaking,
- A robot that attends school in place of sick children.
Now, she’s 18th and her sister Shaikha is 8th years old. Together, they share a deep passion for all innovative things. They can often be found creating some prototypes with new ideas and inventions out of LEGO bricks. They also designed and built an awesome space rover using LEGO bricks that will be displayed at the Mohammed Bin Rashid Space Centre, the home of the United Arab Emirates space program.
“When I look at my little sister, I see her curiosity and her creativity,” says Fatima, “and I just hope she can keep those things as she grows up.”
Sadly, pressure from society and gender discrimination have resulted to girls being excluded from the STEM world. Girls in STEM are underrepresented in both educational and professional settings, there are many working hard to change this, including Faatima.
LEGO released a short yet impactful campaign video that features four girls from around the world and their ambitions. These amazing girls are using their creativity to transform and rebuild the world today. The hashtag #girlsareready is also enabling LEGO to be recognized more by the public by engaging the audience to post their LEGO creations to celebrate International Day of the Girl using the hashtag.
By doing this campaign, LEGO is empowering girls all over the world to be confident in everything they dream to do. Let’s all get ready and change the narrative!
How do we get girls ready for the world?
We don’t. Girls have always been ready.
It’s time to get the world ready for girls.
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