Hello, OptiMIST People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[LINE Bank: A Fine Synergy or Not?]
Have you guys heard that the largest messaging application, namely LINE, now has surged into the financial industry? A new digital bank that was created from a partnership between a conventional bank and one of the largest mobile platforms, is now born in Indonesia. This newcomer offers a variety of features that are able to meet the digital banking needs of Indonesia’s younger generation.
PT Bank KEB Hana Indonesia in collaboration with LINE Corporation, one of the largest mobile platforms in Asia, and LINE Financial Asia, officially launched LINE Bank by Hana Bank. This launch marks the operation of LINE Bank services in Indonesia as the third country, following success in Thailand and Taiwan. LINE Bank has been accessible through the Play Store and App Store in Indonesia since June 10, 2021. The strategic partnership between LINE and Bank Hana was formed in October 2018, when LINE Financial Asia acquired 20 percent of Bank Hana shares through an Equity Participation Agreement.
“We are very excited to bring something new to Indonesia’s digital banking industry. At LINE Bank, we position ourselves as a caring and reliable friend in providing financial solutions that are able to meet the needs of customers in Indonesia. LINE Bank offers a new, convenient, and safe way for customers to carry out their banking activities, this is what we call “Ngebank #CaraLain”, said Jong Jin Park, President Director of PT Bank KEB Hana Indonesia.
LINE Bank’s presence in Indonesia targets the Gen Z market, which makes up the majority of LINE users and familiar with the LINE ecosystem, fluent in the digital world, and master the use of the latest technology. Moreover, LINE Bank also provides uniques VISA cards covered with LINE characters, which are Brown Visa, Cony Visa, and Sally Visa. These adorable VISA cards could easily attract the young generation who already get used to LINE’s cute characters branding since the application itself was established.
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI