Hello, OptiMIST People!
[L’Oreal Digital Transformation: The Future of Beauty]
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
Who doesn’t know L’Oreal? L’Oréal Group is a company from France which is engaged in the consumer goods sector. L’Oréal Group’s main focus is the personal care industry. In 2014 L’Oreal Group was ranked 172 in the Global 2000 list, a list of the world’s largest companies ranked by the business magazine Forbes.
The pandemic has drastically changed the way people find cosmetic products. L’oreal, which controls the world’s largest cosmetics sales, said that it is adapting itself to online community activities as a form of digital transformation, where they seek to recreate attention by creating the best omni-channel beauty experiences and services. They emphasized that the key to their innovation is prioritizing customers because services are the new products.
In recent years, L’Oreal has become a ‘Digital First’ company. L’Oreal has entered the second phase of the digital revolution, which opens new ways of connecting a relationship between consumer and L’Oreal in developing new products and services. Nevertheless, this digital revolution phase creates challenges for L’Oreal itself and new demands.
L’Oreal has also taken new steps by partnering with some of the world’s biggest e-commerce sites. Starting with Amazon and ending with Alibaba. They say that the global trend of online shopping is currently on the rise. As a result, they want to make it as simple as possible for their customers to purchase L’Oreal products in any platform. L’Oreal has a vision and goal to create a more dependable, open, inclusive, and ethical digital economy. Both of these items are possible with strong customer transparency, for their customers to feel safe and secure.
Find out more about how L’Oreal manages their company in the digital age to provide products and services to their consumers!
Source: Wikipedia, L’Oreal.com
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI