Hello, OptiMIST People!
Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. In this week’s KaMIST we’ll dive more into how McDonalds is bringing our old memories back to our dining table!
When you hear the word McDonald’s, Happy Meal is definitely one of the things you think about, right? Well, the giant American based fast-food chain, McDonald’s, is bringing back Happy Meal with a twist. They’ve announced that they are releasing Happy Meal specifically for adults. McDonald’s USA Chief Marketing and Customer Experience Officer, Tariq Hassan, said in an interview that the company is taking one of the most nostalgic McDonald’s experiences and repackaging it in a new way that’s hyper-relevant for their adult fans.
McDonald’s is bringing this project to life through a collaboration with a streetwear brand called Cactus Plant Flea Market to drop the Cactus Plant Flea Market Box. The adult Happy Meal comes with either a Big Mac or 10-piece nuggets, fries, and drink. Marketing strategies that tap into consumer’s past have proven to be quite popular these last few years. Jenna Barclay, a TikTok content creator, said the pull of the past is strong, particularly for millennials like her. Products that recall some of the most nostalgic memories a customer possesses, have an appeal that goes beyond a mere craving for a burger. “We are at a point where childhood simplicity is gone from people’s lives — we’re longing for that feeling of comfort and a time when things felt easy, before stressful jobs and mortgages and kids.” she added. A marketing professor at the University of Pennsylvania’s Wharton School, Jonah Berger, has also stated that nostalgia can also have practical appeal for many companies. Selling something to a customer is easier if you don’t have to introduce the product in the first place, he added.
What do you think about this? Are you first in line to buy the “Adult Happy Meal”?
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