Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Melts: Chocolate Addict Solution]
Want to eat chocolate with guilty free?
Everyone loves chocolate. Besides from its delicious taste, chocolate has other benefits. Chocolate has stimulant effects, can improve your mood, improves your heart health, improves your brain memory, and many others. If you eat normal amounts of chocolate regularly, it can lower blood pressure. on the other hand, overeating can lead to excess body weight, hypertension, and diabetes. Therefore, Melts present the solution.
Melts is a snack brand from Indonesia that makes healthier snacking available for those who want it. Their sole purpose as a brand is to provide an alternative for snacking-to strip “guilt” out of snacking and replace it with “joy” in each moment of your life that deserves celebrating. Melts offers vegan, plant-based, dairy-free, non-preservative, and healthy chocolates. Furthermore, there is a recipe named “homemade smoothie bowl”, which can be used as a daily snack by mixing melted Melts with granola.
“Eat Feels Good!”. With their slogan, Melts offers an opportunity for everyone to enjoy its products with an emphasis on taste and minimizing side effects. Marketing-wise, Melts positioned their product unique and distinctive compared to similar goods, marking the competitive advantage: healthy chocolate.
Source: Melts’s Instagram
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