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[NBA x Microsoft: AI-powered sports content]
Microsoft and National Basketball Association (NBA) are conspiring to revolutionize a brand-new online streaming service that utilize AI (Artificial Intelligence) to display personalized live games and other sports means to viewers, as the tech-leading company announced during a release. The conventional yet practical subscription, NBA League Pass, is included to unlock out-of-games features. In addition, this cooperation emerges a revamped version of the NBA App.
Starting the next 2020-21 season, Microsoft is going to be entitled as “Official AI Partner” and “Official Cloud and Laptop Partner” not only for the NBA, but also WNBA, NBA G League, and USA Basketball. NBA itself is trying to accommodate at-home fans by building out a streaming service that rewards viewership and active participation to stimulates deeper engagement, especially as the general public performs social distancing thanks to coronavirus.
The vibrant partnership with Microsoft aims to transform and evolve fan experience at home through data, AI, and machine learning: delivering more personalized content to fans. The ultimate platform is going to adapt video games approaches such as overlaying real-time statistics on video and allowing users to choose various audio feeds. It will also integrate ticketing, merchandise and social media as the league looks to more deeply connect with its existing audience of 1.8 billion followers.
Once the pandemic ceases, sports may face a different environment as there is a slight chance it will have no live audience or remote viewing for a few games within the early days.
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Find out more how NBA and Microsoft teams up in this downtime.