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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[ Nike’s “Never Too Far Down” starring LeBron James ]
Nike, as one of the world’s largest sportng goods corporation, always come through with their new, epic, and inspiring commercial. Whether it’s giving an inside look through the side of sports, providing entertainment or even campaigns that ‘promotes’ their name.
In their new commercial : “Never Too Far Down”, that happens to be narrated by LeBron James, also featuring other famous athletes such as Tiger Woods, Serena Williams, Rafael Nadal, Paul George, Christiano Ronaldo and Naomi Osaka. They all voiced out the same purpose about their come backs from adversity in their respective sports, to win and triumph.
This commercial also tries to relay perseverance and courage, especially to face the current COVID-19 pandemic. In the end of the commercial, James said “Right now, we’re fighting for something much bigger than a win, a championship. But if we’ve learned anything from sports, it’s that no matter how far down we may be, we are never too far down to come back.”
Source : NBC
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