Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Nothing can stop you from enjoying the cinema, not even a pandemic.]
People must’ve been craving for entertainment after staying in the home during quarantine; binge-watching movies at home over and over must be tedious for some people who seek entertainment outside. A drive-in cinema is coming to town to gratify film lovers’ thirst for watching movies in public to bring the cinematic experience while still sticking to the rules of large-scale social restrictions (PSBB) in Indonesia.
The drive-in concept is not new in the world of cinema in Indonesia. In the past, Jakarta had a drive-in cinema in Bina Ria, Ancol, around the 1970s inaugurated by the Governor of Jakarta Ali Sadikin. At a drive-in cinema, movie enthusiasts still can enjoy movies with the theatre vibes in their car. The film is shown on a giant screen, and the audio connects to the radio frequency in every vehicle; they provide a private and intimate atmosphere. Not only a comfortable experience, but they also applied the health protocols to maintain mutual security; you must comply with several rules at the Drive-In Cinema. For example, the body temperature must be below 37.5 degrees, wear a mask, do not get out of the car during events, etc. The number of visitors per car is generally limited to a maximum of 50 percent of the car’s capacity. Of course, as a viewer, you are also prohibited from shooting films because that is an illegal act.
Like theater in general, drive-in cinema provides entertainment by adding improvisation to give people a different experience. The drive-in cinema business can be said to be a profitable business during a pandemic. However, if you observe this business, it can be a temporary business, because unlike conventional cinemas, drive-in cinemas require a large enough area. Thus making it difficult for these businesses to open in each region will create new challenges due to high land taxes and a lack of parking space.
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
Source: TheJakartaPost, WartaKotaTravel
You can reach us at:
LINE: @mistfebui
Instagram: @mistfebui
Twitter: @mistfebui
Facebook: MIST FEB UI
#optiMIST