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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Obsidian: “Fresh Off The Boat” Nike Air Jordan 1]
On August 31st, Nike has just released another new colorway for their number 31 player’s iconic legacy on Air Jordan 1—dressed in a Sail, Obsidian, and University Blue color scheme. The colorway was made as an acknowledgement of Michael Jordan’s alma mater.
This Air Jordan 1 has a lot of similarities to the “UNC Patent” pair that dropped back in February. Instead of having a patent leather build, this release comes in full leather. It features Sail leather on the upper with Obsidian and University Blue overlays.
“Sail” makes its way throughout the footwear hitting the tongue, toebox and midsole. Contrasting the muted color, a set of tonal blues, one dark and the other light, accent the ancillary panels, outsole and Swoosh. Branding that has come to be known with the silhouette is positioned in typical fashion in a palette that cohesively brings together the color story.
As the Air Jordan 1 is unquestionably one of the most desirable silhouettes in the world of footwear today, these current-released ones had quickly sold out when they were released last Saturday for $160 USD.
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