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[Online Food Delivery Service: Who Wins?]
Online food delivery services have got a bunch of advantages amidst the pandemic that has changed consumer behaviour significantly. They tend to use the app more for F&B shopping due to the Covid-19 situation. We all know that the world of online food delivery industry in Indonesia has been dominated by two high-demand companies, namely Grab and Gojek. However, who would have considered that the leading e-commerce platform in Southeast Asia has joined the game?
Gojek and Grab already have the great brand image and loyal customer base since they are considered to be the pioneer. But the newcomer, ShopeeFood, comes with lots of marketing strategies and discounts to reach new customers. They also do partnership with well-known food merchants to gain their market and have recruited driver partners since November last year. The CEO of Momentum Works, Li Jianggan, considered that Shopee entries into the food delivery business was a strategy to boost revenue. According to Momentum Works’ research entitled Food Delivery Platforms in Southeast Asia, Indonesia contributed the most at Gross Merchandise Value of food delivery service in Southeast Asia, followed by Thailand and Singapore.
Gojek and Grab have anticipated the e-commerce’s arrival by updating their features, such as “ready to cook” meals and upgrading their online groceries shopping experience with “emak-emak” to create more jobs for women while providing customers with trained and expert personal shopping wizzes. However, these companies will always thrive to make significant progress by expanding their services to more merchants and cities. To sum up, who do you think will dominate the F&B online delivery services in the near future, as e-commerce has plunged in the industry?
Source: TheJakartaPost, Katadata
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