Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Personal Branding Strategy: Why Is It Important?]
What do you want to be known for? If anyone recalls your name, what pops first in their mind about you? Branding isn’t only applied to brands, it is also essential for a person. A personal brand is the unique combination of skills, personality, and experiences that make a person as they are now or in other words, the practice of marketing people and their careers as brands. An effective personal branding will differentiate you as a person and allow you to build trust to customers, clients, and others.
Developing an exceptional personal branding is not a piece of cake. People need to communicate their opinion, purpose, and mission in a genuine way. You don’t need to imitate Oprah or Richard Branson to have a great personal brand as it exists when you start to build it by yourself. For instance, when you publish a post on social media, you reveal aspects about you to anyone who views it. It’s not about being fake or becoming like other people, but you curate aspects of your own personality and present yourself in your best version.
So, what do you need to do first? Be authentic and perceive yourself as a brand. When you become original, people will remember your presence and your uniqueness. Second, determine your values and passions as they determine what you would become in one, two, or ten years from now, including your career path. Lastly, reinvent yourself. The thing is, personal branding isn’t going to last forever. You always have the opportunity to be better and reinvent yourself to present your persona to the audiences.
Performing your personal branding helps you to stand out. The important key to build an effective personal brand and becoming influential is to consistently be smart at showing your experiences to potential business partners. Now, Go present your personal branding and show the audience what you’re worth. When you start building that, it will be a game-changer for your brand.
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI