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We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Ralph Lauren‘s Exclusive Debut on Bitmoji]
Previously known as an app that enables people to create their personalized figure emoji, Snapchat’s Bitmoji always surprised all of their users through collaborations with some of the well-known fashion labels. Labels whose clothes were made available through partnerships included Michael Kors, Adidas, Zac Posen, Alexander McQueen, and Calvin Klein. Bitmoji’s fashion also allows the users to dress their own ‘avatar’ in that clothes’ collections even if they won’t afford that, in most imaginable ways.
Recently, Snapchat and the world-high fashion label, Ralph Lauren, have entered right into a new deal that will let all the users make selections with a choice of twelve classic Ralph Lauren styles – six men’s and six women’s – so all the Snapchatters can now dress their Bitmojis to portray more than 100 ways to style with.
Snapchat says the collection includes “a classic double-breasted blazer, a branded racer jacket, a striped rugby shirt, and a track jacket, and every polo shirt within the Bitmoji’s closet will be branded with the signature Ralph Lauren polo player logo.”
They use this as one of their marketing strategies because all the collections are real, all the looks will also be available to purchase in actual life through the Ralph Lauren website and select Ralph Lauren retail stores worldwide.
Source : Ralph Lauren
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