[Reels or Tiktok: Generate Brands Marketing Strategy]

Hello, OptiMIST People!

We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.

[Reels or Tiktok: Generate Brands Marketing Strategy]

Since the appearance of TikTok, a new-hit social media platform used to make a variety of short-form videos, Instagram now is stepping ahead and following the customer’s trend. Introducing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels in Explore allows anyone to become an Instagram creator and reach new audiences on a global scale, which opens up opportunities for brands to create engaging advertisement content, which is similar to the TikTok algorithm. This algorithm helps to garner an audience, using behavioural data to suggest accounts users might want to follow.

So, what app is better than the other to maximize their digital marketing? The answer is both. Reels and TikTok are proven to increase traffic on social media. Therefore, here’s to generate TikTok and Reels for brands marketing:

  1. Create a variety of consistent content. 

In the influencer world, Instagram’s algorithm is known for associating post frequency with appearance on user feeds, which is why many of the largest influencers post consistently. The algorithm on TikTok operates in the same way. When you post on TikTok on a regular basis, your account will gain more attention, which will lead to a higher conversion rate when it comes to growing your following.

  1. Stay updated with trends and hashtags.

Brands can expect to expand the reach of their content, discover market competitors, and grow their following by using hashtags and following the trends.

  1. Share User-Generated Content

Any brand’s best selling point is sharing user-generated content. It makes authenticity easier. You may also collaborate with influencers to produce videos in which they demonstrate how to use your products and services.

Source: thisisthetree.com

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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.

When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.

According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.

To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.

In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.