Hello, OptiMIST People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Reels or Tiktok: Generate Brands Marketing Strategy]
Since the appearance of TikTok, a new-hit social media platform used to make a variety of short-form videos, Instagram now is stepping ahead and following the customer’s trend. Introducing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels in Explore allows anyone to become an Instagram creator and reach new audiences on a global scale, which opens up opportunities for brands to create engaging advertisement content, which is similar to the TikTok algorithm. This algorithm helps to garner an audience, using behavioural data to suggest accounts users might want to follow.
So, what app is better than the other to maximize their digital marketing? The answer is both. Reels and TikTok are proven to increase traffic on social media. Therefore, here’s to generate TikTok and Reels for brands marketing:
- Create a variety of consistent content.
In the influencer world, Instagram’s algorithm is known for associating post frequency with appearance on user feeds, which is why many of the largest influencers post consistently. The algorithm on TikTok operates in the same way. When you post on TikTok on a regular basis, your account will gain more attention, which will lead to a higher conversion rate when it comes to growing your following.
- Stay updated with trends and hashtags.
Brands can expect to expand the reach of their content, discover market competitors, and grow their following by using hashtags and following the trends.
- Share User-Generated Content
Any brand’s best selling point is sharing user-generated content. It makes authenticity easier. You may also collaborate with influencers to produce videos in which they demonstrate how to use your products and services.
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI