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Silverqueen’s Pink Bikers: Spreading Love with New Campaign
Welcoming this year’s Valentine, SilverQueen held the #BanyakMaknaCinta campaign. Unlike the previous year’s campaign, in this year’s valentine campaign, SilverQueen invites the public to share love with many people. This campaign began to be held in the end of January 2022 on offline and online media.
Ivonne Adelina Dewi, The Marketing Manager of Ceres Industrial Company, explained, “We are inspired by small things around us, where there is always a support system that always supports our daily lives. However, have we ever appreciated them? Therefore, through the #BanyakMaknaCinta campaign, we invite consumers to appreciate anyone who is always around and supports our daily lives.”
The main goal of the #BanyakMaknaCinta campaign is to inspire people to recognize many meanings of love and appreciate it through many ways. In each of our lives there will be a support system that is always loyal to provide the best support in their own way, even in times of joy and sorrow.
Now is the time to give appreciation to those who have been able to make us smile, there are difficult times and accompany the journey every day by expressing #BanyakMaknaCinta with SilverQueen.
Ahead of Valentine’s Day, A pink-suited army of bikers were spotted somewhere in the city, today. With pink costumes from the clothes, helmets, to the motorbikes. This made the public curious as they passed by using SilverQueen’s valentine’s gift package (something that they carried on their back). They went around the city to give people free packages from SilverQueen. They gives away free chocolates in special packaging to passersby. Knowing that there were free chocolates, a number of netizens asked which route to take.
SilverQueen is also collaborated with Putri Ariani to compose a song full of #BanyakMaknaCinta. You can use this song on Instagram and TikTok to appreciate your support system.
Through this campaign, we can also express our affection or message of love to the people we care about through the website that has been provided by SilverQueen, www.banyakmaknacinta.com. We can appreciate our support system through the #BanyakMaknaCinta Quiz and we can get a chance to win many kinds of prizes, with the Honda Scoopy Prestige Motorcycle Grand Prize, iPhone 13 Pro Max, and many other prizes.
So, what is the first sentence you will say while giving your SilverQueen to the person you love?
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