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Simple’s Kind to Skin

Hello, OptiMIST People!

We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing

Simple’s Kind to Skin: Get Comfortable in Your Own Skin

Simple’s Skincare is Kind to Skin: No Perfume, Colour, and Harsh Chemical!

We must be vigilant of the components that enter our bodies in today’s environment. It is essential to pay close attention to everything we consume daily. Besides being careful with food, skincare ingredients that we use daily must also be concerned. This is because it may impact our health and wellbeing in the future. So, beware of your skincare choices!

Nowadays, consumers are already aware of the importance of healthy skin care. Simple is UK’s No. 1 Facial Skin Care brand* and it was created to meet the needs of consumers who are concerned about dangerous elements entering their bodies through their skin. Simple skincare is appropriate for all skin types, especially sensitive skin. It contains nutrients that can help lessen the risk of irritation. This product contains natural elements that might help your skin detoxify, a long-waited innovation for skincare suitable for the skin.

“I’m clean beauty! I choose Simple!”

Well, what is the meaning of clean beauty?

Made from skin-loving ingredients & triple purified water, Simple is 100% sensitive skin friendly because it contains 0% colour, perfume, and harsh chemicals, making it suitable for all skin-types. Also, to reduce the impact of plastic pollution, the packaging in this product uses 100% PCR bottles or recyclable plastic. So, there’s no need to worry! Simple effectively cleans and removes makeup, oil, and pollution without irritation.

Micellar water, facial wipes, toner, facial wash, and moisturizer—Simple products can fulfill all necessary skin care you possibly need for a healthy, hydrated and glowing skin. All of their products contain triple purified water, which goes through an advanced multi-step purifying process. Moreover, they also have ingredients such as vitamin B3, vitamin B5, witch hazel with micellar technology that effectively clean, freshen and hydrate your face without residues–wherever you go.

Remember, a healthy skin means a healthy lifestyle. As a beauty consumer, we should be aware about all of this. Wait no more, go level-up your skin care game with Simple!

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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.

When a boy goes to an ice cream parlor or restaurant, he will feel befuddled. Choosing what he is going to get, that’s the thing that he despises. Would chocolate chip or strawberry ice cream please him better? Cheeseburger or fried chicken? He feared that what he selected will not give him as much pleasure as the other option would give. What he doesn’t choose could provide a higher sense of pleasure than the one he chose. One interesting finding utilized by neuromarketing is that people really don’t want to lose out. People are just as worried about what they might lose as to what they might gain.
In the meantime, one of the biggest challenges that marketers deal with is customers’ expectations in the pre-purchase phenomenon where the consumers haven’t fixed their buying decision yet. To tackle the challenge, many companies are competing to build relationships with their customers, with the expectations that they will be able to provide the best customer experience for specific individuals. Therefore, the company must be customer-centric to carry out a successful marketing strategy in order to be noticed by consumers and to forge a brand identity.

According to McKinsey (2019), by making a fundamental change of mindset of focusing on the customers, companies gained significant enhancement on several aspects. Along with operational and IT improvements, companies generate 20 to 30 percent uplift in customer satisfaction, a 10 to 20 percent improvement in employee satisfaction, and economic gains ranging from 20 to 50 percent of the cost base addressed in the various journeys.

To overcome these challenges, companies have to understand consumers’ behavior and expectations. Hence, companies should put a bigger concern towards consumers’ buying-cycle from awareness to its advocacy. By implementing the concept of Neuromarketing, stereotypes of the communication matters of the marketing basis will be integrated with taste of individual market itself. The more personalized the promotion, the higher the probability that the advertisement will work. It could be done by using big data to allow the company for this huge aggregation of all consumers personal information that they’ve ever revealed to build a precise representation of who they are, now, more than ever before. Data and insight are not delivered to consumers as a whole but individually by delivering the most value to the customers with a very specific scope based on how they think.

In order to win in today’s marketplace, companies must be customer-centered, to the point that ideally, each individual customer’s values are taken into an account to derive the value that they are truly seeking. In essence, by generating consumer reactions, and treating them not as reactionary receptacles of marketing strategies, but as each their own person with differing individual values. Therefore, reinforcing belief is a very important matter for marketers that influences consumers experience. They must deliver superior value to their target customers traditionally and digitally with knowledge of neuroscience marketing strategies combined. Neuromarketing will surely strengthen customer’s contentment of a product itself.