[Starbucks got an estimated $2.3 billion in free advertising from ‘Game of Thrones’]
‘Game of Thrones’ mishap resulted in $2.3 billion in free advertising for Starbucks
Starbucks gained an estimated $2.3 billion in free advertising over the past few days after a modern-day coffee cup was spotted during a “Game of Thrones” episode — and it turns out it wasn’t even a Starbucks cup.
On Sunday, eagle-eyed fans of HBO’s fantasy epic noticed something out of place during a feast scene. Photos and videos of the moment went viral on social media within hours of the show airing.
The label is muddled in shadow, but many fans speculated that it was the iconic green siren from Starbucks — and most of the jokes and discussion called out the Seattle coffee chain by name. Turns out, it was just a craft services cup.
As of Tuesday, the coffee cup had been edited out of the episode, but chatter about Starbucks and the episode on Twitter and Reddit continued.
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