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[#TeamDosan or #TeamJipyeong: Business Takeaways from Netflix’s Start-Up]
Netflix’s most discussed Kdrama, Start-Up, indirectly educates on how to build marketing strategies and start business. The concept of start-up business has been so far presented utilizing fundamental knowledge of the industry’s nature that can be absorbed by viewers. Seo Dal-Mi, as CEO, is the female lead of the series, whose goal is to build a start-up business along with her fellow partners with mentor Jipyeong. This drama tells the story of young people’s struggles in starting their own companies called Samsan Tech to help blind people with Noongil app.
Samsan Tech constructs the business, overcome the obstacles, and maintain a good relationship as a family. Start-Up gives entertainment with life lessons that can be imitated by viewers. Nam Do-San and co have a brilliant business plan, sued by investors but later abandoned by them due to unrealistic and unprofitable business plan. Later he realized that he has to find a CEO who could introduce Samsan Tech better to attract investors and public. Also, Do-san’s oddly brilliant cousin did a genius viral marketing strategy which uses public figure, legendary baseball player, as existing social networks to promote a product. The app, which initially was not well received in terms of download, increased rapidly to a fantastic 10,000 download thanks to the popular baseball star. This shows the importance of influencers in our business’ growth.
With 16 episodes in total, Start-Up shows how vital to have reasonable goals, build solid teamwork, and excellent marketing strategy to catch the eye of the investors. Not only that, this k-drama also settles a triangle love story that makes the audience argue about who will conquer Seo Dal-Mi’s heart. So, besides the business and marketing talks, are you #TeamDosan or #TeamJipyeong?
Source : Vio, Vice
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