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Teamed Up: Microsoft and Walmart Want In on TikTok

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[Teamed Up: Microsoft and Walmart Want In on TikTok]

Has an excellent reputation as a media for digital marketing and advertising in 2020, the competitive race to buy TikTok’s Operations in the United States, is also followed by a big bid from two big companies, Walmart and Microsoft. Walmart which partnering with Microsoft on a bid to win TikTok is one of a sign that the viral-video social media app will expand up the digital media sector nowadays.

Stated in Walmart’s announcement, “We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses.” But, the TikTok’s owner company, ByteDance, has pointed out that they have to “seriously and carefully consider whether it is necessary to suspend substantive negotiations”.

With a substantial explosion in popularity and public attention, TikTok is widely known as an app for its endless scroll of much viral dancing, lip-sync, and many more videos. Because of that, there is a valuable marketing technology from this app. Even though, any deal that cap months of turbulence for TikTok, which has been under intense pressure, for now, is not a compelling reason for this social media app to not host its existence worldwide.

Source : Marketing Dive

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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.

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