Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[Telkomsel: Winning your audience with digital marketing]
Channeling throughout the shifting situation that occurred in 2020, where everyone relies on a different form of communication due to pandemic situation. Although we are slowly have arisen and adjusted to the unprecedented situation, we are currently facing the new challenge where we enter the new era of digitalization. Indeed, these recent trends will change the way we communicate and how digital marketing will evolve. However, advertisers should see the opportunity on towards maximizing digital communication through building emotional connectivity between the brand and targeted audience and continue to influence purchasing decision.
How? Within the competitive markets, the brand should focus on how to communicate the right message to the targeted audience. Identify the markets through certain factors from age, location and interest, to find out the right marketing narrative and precise moment to advertise the products and services. Understanding that situation, DigiAds as a digital advertising solution offers several services according to the brand needs. With more that 160 million active users and powered by Big data.
With smartphones as the center of the Telkomsel consumer, DigiAds are able to understand the audience through their demography, device, telco usage, location and mobility, browsing and app access and use of digital products. Furthermore, the technology behind DigiAds help to identify more than 50 interest segments towards Indonesian market, so brand will have the capacity to advertise in the right way to the right people with higher accuracy across Indonesia.
DigiAds services allowing many companies and SME to have a higher chance to promote their products and servies to the right audiences. With the diversity across Indonesian market, Telkomsel DigiAds are able to create relevancy to the audience and create personalization at scale through comprehensive data and insight, and it is proven to enhance marketing efficiency within different approach from several brands supported by Digiads.
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