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[The Gimmick Behind Netflix’s Squid Game]

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[The Gimmick Behind Netflix’s Squid Game]

“Squid Game will definitely be our biggest non-English language show in the world, for sure,” Sarandos, who is also the head of content at Netflix.

According to The Korea Times, Netflix’s Korean original series Squid Game has taken the world by storm, ranking second on Netflix’s global top 10 lists. Hwang Dong-hyuk created and directed the series, which follows individuals who are forced to play high-stakes rounds in deadly versions of children’s games. According to the story, the director claimed that he had been working on the script for Squid Game for more than ten years before gaining consent to turn it into a series.

On August 17, Netflix released a video teaser for the series, which received over 6000 likes and 5000 shares in less than a month. Netflix Korea has built an immersive execution based on the show’s popularity, with a playground near Itaewon Station featuring a similar concept to the show. But little did you know, This recent popular series has a deep and interesting gimmicks that they implement from a real-life facts and incident: south-koren culture selling, the capitalism reality, and the financial illiteracy highlights which still dominates people all around the world.

Apart from the the interesting hidden facts that attracts people to binge-watch the show, The show has a dark theme with a lot of blood. It’s unsettling to see children’s activities converted into violent combat, and it’s not for everyone. However, the characters are well-developed, and the action is fast-paced and never stops. Once you’ve watched an episode, it’s hard not to keep coming back for more, even if just to see who survives the next twisted game. Then there was that ending, which boost the attraction and became the marketing point of this series itself.

Source: Forbes, Cnet

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The idea of delivering the most value for the consumer has evolved over the years. As we know, the best marketing strategy is cetera desunt for adaptive future-leader mindset that uncertainly evolved over decades. Companies began to use various promises in effort to persuade and attract customers. The fiercely increasing conditions of competition added the popularity of the concept of “brand” and “advertisement” by adopting the concept of neo-marketing and elaborate them with psychological terms. Albeit, all emotion influences consumers personal relationships, business choices, and buying decisions. The emotion itself has situational and reactive qualities, as well as satisfaction and expectations formed over lifetimes of experiences and interactions.

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